about

go big. be wild.

 Want your brand to be different?
A Mad Blue Elephant stands out in a crowd.

Want your brand to be memorable?
A Mad Blue Elephant never forgets.

Want your brand to connect to its audience?
A Mad Blue Elephant is emotionally intelligent.

We think big, are daringly different, and are completely bonkers about branding.

philosophy

great branding from trunk to tail

ENGAGE
with your target audience

arouse. allure. socialize.

First, we listen and learn. We provoke to evoke. By asking you and your customers poignant questions. To glean behavioural insights. To discover pain points. To find out what makes the human spirit think, tick, click. This helps us understand what it takes to make your brand grow, who is in your herd, where they play, and how to touch them.

ENRAGE
to cause market disruption

rumble. bellow. roar. 

Next, we make noise. We devise a unique brand promise. One that’s differentiating. One that’s compelling to your audience. And one that keeps your competition and any poachers at bay. Then we stomp the ground, strip the trees, and mark your territory. Only then will your brand voice be wisely, widely, and wildly heard. To stand tall and strong.

ENCHANT
by telling charming tales

trumpet. joy. play. 

Finally, we fascinate through fun and frolics. We take that brand promise, add personality, and passion. Indeed, we tell stories by sprinkling a wee bit of magic. Stories that aim to surprise, mesmerize and move your target. The result? A thoughtful and beautiful brand narrative that truly delights audiences. Which we trumpet to the hills. And the skies above.

We create hulking brands and ideas that emotionally resonate with your audience.

services

beastly branding services

brand strategists  |  launch specialists

It all starts with a fundamental brand promise. This guides everything we do to connect your company to your customers, which includes logos, printed materials, websites, video, and advertising of all wild and wonderful types. We’re also launch specialists. Thus, we’ll ensure that your materials are produced with your brand strategy in mind and come to market fruition with fantastic flourish.

And we do so by collaborating with some of the best creatives in the biz. From soulful artists and art directors in Sydney to wicked wiz kidz in Bushwick. From celebrity shooters in Germany to super smart designers in Gowanus. Indeed, we traverse the universe to conspire creative that’s truly one of kind.

Whether you’re launching your own startup, a new product, or even in need of a little brand refresh or touchup, no job is too small nor too big.

So, isn’t it time to take off and take your brand higher?

services

beastly 
branding
services

brand strategists/
 launch specialists

It all starts with a fundamental brand promise. This guides everything we do to connect your company to your customers, which includes logos, printed materials, websites, video, and advertising of all wild and wonderful types. We’re also launch specialists. Thus, we’ll ensure that your materials are produced with your brand strategy in mind and come to market fruition with fantastic flourish.

And we do so by collaborating with some of the best creatives in the biz. From soulful artists and art directors in Sydney to wicked wiz kidz in Bushwick. From celebrity shooters in Germany to super smart designers in Gowanus. Indeed, we traverse the universe to conspire creative that’s truly one of kind.

Whether you’re launching your own startup, a new product, or even in need of a little brand refresh or touchup, no job is too small nor too big.

So, isn’t it time to take off and take your brand higher?

clients

forging mighty relationships

Strong branding comes through strong clients. Here are just some of the greatest.

clients

forging
mighty
relation-
ships

Strong branding comes through strong clients. Here are just some of the greatest.

work

creating unforgettable brands

work

creating
unforgettable
brands

The might of memorable brands runs deep, from pharma to biotech to fintech.

  • Rotateq 5-in-One
    case study: Rotateq
    rebranding Rotateq for a perfect...
  • case study: proquad
    branding isn’t just child’s play
  • case study: strike
    launching a striking startup in...

founder

 

Daljit Telymonde

“Creativity should be playful, delightful, and most of all, unabashedly wicked. As for a creative person, they should be no different.”

Call her cheeky. Irreverent. A tad crazy, even. But this is a girl who can kick. With her left foot, too. Perhaps Daljit’s own brand is one of hybrid vigour, the ability to think scientifically, strategically, and creatively. Her voracious appetite for learning doesn’t hurt either. Here’s Daljit’s storytale.

She began her career as a pharmacist in a Liverpool chemist, extemporaneously preparing over 5L of methadone a day.  Eventually, she overdosed on heroin addicts (the metaphorical equivalent), and journeyed home to London. Here she specialised in geriatric and psychiatric community care, conducting drug talks to care workers.

Her first foray in advertising was as a copywriter, writing for consumers on OTC brands, such as Nicorette, Canesten, Imodium, Ex-Lax. Having counseled patients for years over that very same counter, crafting copy in an easily digestible, people-friendly voice came naturally.

Since moving to NYC, Daljit has worked in many therapeutic categories, winning pitches and launching brands. From blockbusters such as Cialis and Nexium to biologics such as Cimzia and Humira, plus a plethora of antiretrovirals for HIV.

More

 

As an Executive Creative Director of a startup, she led, cultivated, and nurtured a bunch of brilliant creatives, winning a handful of fancy awards; “Agency of the year category III”, “top 40 global campaigns”, “Best Professional Ad’, and finalist for “Most Creative Agency”. Next, Daljit managed the Merck paediatric vaccine portfolio, picking up MM&M Gold and global awards for “Best multichannel campaign for a large client”.

Women’s Health came thereafter, spanning the reproductive lifecycle from birth control to IVF to menopause. She pitched, rebranded an IUD, repositioned a fertility brand, and put the first non-hormonal therapy for hot flashes on the map. Indeed, Daljit has run the gamut from DTC, DTP to HCP, from audiences across US and Global markets.

She adores branding, launching products, and storytelling with gobs of passion, conviction, and natural killer instincts. One that leaves people beaming from cheek to cheek. Now she’s doing it again. Only this time she’s gone from BioTech to FinTech. And she finally learned what a derivative is. Ultimately, all Daljit wants to do is create a meaningful impact in this world. That’s why she’s turning her attention to something entirely different. Blockchain.

That’s Daljit’s trumpeting call. Call her curious.

founder

 

Daljit Telymonde

“Creativity should be playful, delightful, and most of all, unabashedly wicked. As for a creative person, they should be no different.”

Call her cheeky. Irreverent. A tad crazy, even. But this is a girl who can kick. With her left foot, too. Perhaps Daljit’s own brand is one of hybrid vigour, the ability to think scientifically, strategically, and creatively. Her voracious appetite for learning doesn’t hurt either. Here’s Daljit’s storytale.

She began her career as a pharmacist in a Liverpool chemist, extemporaneously preparing over 5L of methadone a day.  Eventually, she overdosed on heroin addicts (the metaphorical equivalent), and journeyed home to London. Here she specialised in geriatric and psychiatric community care, conducting drug talks to care workers.

Her first foray in advertising was as a copywriter, writing for consumers on OTC brands, such as Nicorette, Canesten, Imodium, Ex-Lax. Having counseled patients for years over that very same counter, crafting copy in an easily digestible, people-friendly voice came naturally.

Since moving to NYC, Daljit has worked in many therapeutic categories, winning pitches and launching brands. From blockbusters such as Cialis and Nexium to biologics such as Cimzia and Humira, plus a plethora of antiretrovirals for HIV.

More

 

As an Executive Creative Director of a startup, she led, cultivated, and nurtured a bunch of brilliant creatives, winning a handful of fancy awards; “Agency of the year category III”, “top 40 global campaigns”, “Best Professional Ad’, and finalist for “Most Creative Agency”. Next, Daljit managed the Merck paediatric vaccine portfolio, picking up MM&M Gold and global awards for “Best multichannel campaign for a large client”.

Women’s Health came thereafter, spanning the reproductive lifecycle from birth control to IVF to menopause. She pitched, rebranded an IUD, repositioned a fertility brand, and put the first non-hormonal therapy for hot flashes on the map. Indeed, Daljit has run the gamut from DTC, DTP to HCP, from audiences across US and Global markets.

She adores branding, launching products, and storytelling with gobs of passion, conviction, and natural killer instincts. One that leaves people beaming from cheek to cheek. Now she’s doing it again. Only this time she’s gone from BioTech to FinTech. And she finally learned what a derivative is. Ultimately, all Daljit wants to do is create a meaningful impact in this world. That’s why she’s turning her attention to something entirely different. Blockchain.

That’s Daljit’s trumpeting call. Call her curious.

contact

a mad blue elephant is all ears

operating from peer to peer, we listen from ear to ear

And hopefully we’ll have you beaming from cheek to cheek in the process, too.
So call +1 917 679 2083 and / or fill out the form below.

8 + 2 =

Let your brand take flight

new york | london