case study: proquad

branding isn’t child’s play

breathing life in the doctor’s office

Bringing clinical instruments to life in the paediatrician’s office made this trio of life-saving vaccines meaningful in more ways than one. It brought approachability, comfort, and warmth to a once seemingly sterile physician’s environment.

This idea was unique, memorable, and importantly, had legs. The photo-illustrative campaign told a fantastical brand story through almost every medical implement one could see in the doctor’s office, from tongue depressors, band aids, gloves, vials…to so many more. And, much like any great children’s book, this concept took the viewer to a place far beyond one’s wildest imagination. To a magical world.