case study: proquad

branding isn’t child’s play

breathing life in the doctor’s office

Bringing clinical instruments to life in the paediatrician’s office made this trio of life-saving vaccines meaningful in more ways than one. It brought approachability, comfort, and warmth to a once seemingly sterile physician’s environment.

This idea was unique, memorable, and importantly, had legs. The photo-illustrative campaign told a fantastical brand story through almost every medical implement one could see in the doctor’s office, from tongue depressors, band aids, gloves, vials…to so many more. And, much like any great children’s book, this concept took the viewer to a place far beyond one’s wildest imagination. To a magical world.

“There are some creative players that come along and make an impact. Daljit is that kind of partner. Merck needed a breakthrough campaign for a rotavirus vaccine (RoteTeq), I needed a creative partner that could work with me to get an organization like Merck to create a radical change in how we stand out from the sea of status quo communications. Daljit delivered, and started a new wave of vaccine storytelling at Merck. ProQuad and Vaqta followed.

Daljit’s creative and drive may not be for the faint of heart, but if you have the constitution to take the ride, I can promise its worth the price.”

–Martin Kovach Global Creative Director Merck & Co., Inc.